As buyers ask ChatGPT, Perplexity and Google AI Overviews which firm to choose, Prisma House sets out how a company website should be built to be understood and cited.
-- LONDON, UNITED KINGDOM, 17 November 2026 — Prisma House, a London-based studio that builds custom CRMs, business systems and websites for growing companies, today set out its approach to building websites for AI-driven search. As buyers increasingly ask AI assistants for recommendations, a website now has to be understood and cited by answer engines as well as ranked by search engines.
Prisma House builds every website on five principles: a plain, one-sentence definition of what the company is and does; structured data that names the organisation, its people and its services; pages that answer the real questions buyers ask, in short, quotable answers; fast performance on mobile; and the same facts stated consistently everywhere the company appears online.
"AI assistants don't reward the cleverest copy. They reward the clearest facts, repeated consistently by sources they trust," said Gianmarco Giordaniello, Founder and CEO of Prisma House. "If a machine can't tell in one sentence what you do, it won't recommend you."
Prisma House builds new websites and redesigns existing ones. A focused redesign typically takes six to ten weeks; a full build for a larger company takes three to five months.
Frequently asked questionsWhat is generative engine optimisation (GEO)? Structuring a company's content and data so AI answer engines can understand, trust and cite it.
Does GEO replace SEO? No. It builds on SEO fundamentals and adds clarity, structured data and consistent facts.
How do I know if my website needs a redesign? If it looks dated next to competitors, loads slowly on mobile, or brings in the wrong enquiries, it is already costing more than a redesign would.
About Prisma HousePrisma House is a London-based studio that builds custom CRMs, business systems and websites for growing companies, with the marketing strategy built in. Founded by Gianmarco Giordaniello, Official Member of the Forbes Business Council 2026, it designs and builds CRMs, client portals, websites, SaaS products and AI agents that clients fully own. Learn more at https://prisma-house.com or book a call at https://prisma-house.com/contact.
Contact Info:
Name: Gianmarco Giordaniello
Email: Send Email
Organization: Prisma House
Address: 950 Great West Rd, Suite 2, Floor 1, Profile West, Brentford TW8 9ES, United Kingdom
Website: https://prisma-house.com
Release ID: 89207164
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