An acclaimed CMO practitioner and mentor is addressing the question of how to start a marketing consulting business, with an expert piece uncovering the realities of the trade.
-- Demand Revenue has published a new expert piece by founder Alan Gonsenhauser on how to start a marketing consulting business, the latest in a series of guides addressing questions the firm receives most often from senior marketing professionals considering independent practice.
More information is available at https://www.demandrevenue.com/how-to-start-a-marketing-consulting-business/
The piece was deliberately structured by Gonsenhauser around a contrast, showing that the operational side of starting a consulting business is considerably simpler than most people assume, before spending the bulk of the article on the harder realities that catch new consultants off guard.
"Getting the business set up is not where people struggle," a Demand Revenue spokesperson said. "What nobody warns you about is what happens after the first client engagement ends and there is nothing behind it."
The guide opens by walking through the mechanics of getting started, covering entity setup, minimum viable presence, and landing a first client through existing relationships. Gonsenhauser presents each step plainly and without the optimism common to startup advice.
The more substantial section that follows addresses what he calls the “part nobody warns you about.” This includes issues such as the “first client trap,” where new consultants allow a single engagement to consume all available capacity while pipeline development goes undone.
Aspiring consultants are also warned against becoming their own worst client, where they underinvest in their own visibility despite holding the opposite standard for paying clients.
Furthermore, the piece explains why consulting revenue fluctuates, why income can be unpredictable, and why limited time and capacity can restrict growth sooner than new consultants expect.
Readers who want to understand the realities new marketing consultants may face in today’s market are encouraged to read the article in full. Meanwhile, those who want to know how Gonsenhauser applied the insight he imparted may continue reading "Corporate CMO to CMO Coach to Solopreneur @ Demand Revenue: My Past 5 Years."
Author Alan Gonsenhauser is the founder and CEO of Demand Revenue, whose work draws from his vast experience as an eleven-time CMO with three P&L general management roles across his long career. He has mentored more than 150 CMOs through his work at Forrester and SiriusDecisions and works today with private equity-backed SaaS and health-tech companies as a fractional and interim CMO.
Those who wish to read more expert pieces from Gonsenhauser may visit https://www.demandrevenue.com/
Contact Info:
Name: Alan Gonsenhauser
Email: Send Email
Organization: Demand Revenue
Address: 254 West Street , Northborough, MA 01532, United States
Phone: +1-508-523-7955
Website: https://www.demandrevenue.com/
Source: PressCable
Release ID: 89209080
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